I'm Rory Wilmer. I've spent more than twenty years in global creative agencies, helping major brands work out what to say, where to say it and how to say it well. InkByte is how I do it now: brand and digital strategy, writing, and AI set up properly for marketing teams.
Or just email me.
Four things, done by someone who's done them for a long time. Use one, or take a brand all the way from strategy to the words on the page.
Who you're for, what you say, and why anyone should believe it. Written down so a new starter can use it on day one.
More on brand strategyWhich channels earn their keep, what each one is for, and what to stop doing. A plan your team can run with the people you already have.
More on digital strategyWebsites, campaigns, emails and product copy in your voice, not a template's. Every claim checked against what you can prove.
More on copywritingChatGPT, Claude or Gemini set up properly, with your voice, your facts and your rules. Then hands-on workshops, so the team uses it well and nothing generic goes out with your name on it.
Ask about AI set-up and workshopsInkByte also translates Czech and Russian marketing and business copy into English that reads as if it was written in English. About translation
Generic in, generic out. This is the difference that a clear strategy and a lot of editing make. Drag the slider to rewrite it.
Generic draft
Empowering businesses with seamless, cutting-edge logistics solutions. We're passionate about delivering world-class service. We take your supply chain to the next level. Contact us today to find out more!
On-voice draft
Next-day pallets, anywhere in the North of England. 42 lorries, run from Hull by the same family since 1987. 98.6% arrived on time last year. Ring the depot and a driver picks up.
Generic draft
8 clichés
0 of 5 facts used
Every line of the on-voice draft comes from the brief. Nothing is invented to fill a gap. Want your AI tools to write like that for a client? Client Brand Brain does it one brand at a time.
Pick the one that sounds most like this week. I'll tell you what I'd do about it.
What I'd do: read what you and your competitors actually say, find the thing only you can claim, and write it into a voice your whole team can use.
What you get: positioning, messaging for each audience, and a voice guide with real before-and-after examples.
Email me about thisWhat I'd do: work out where your customers really are, decide what each channel is for, and tell you what to stop doing.
What you get: a channel audit, a plan your team can run with the people you have, and simple measures of what's working.
Email me about thisWhat I'd do: rewrite the pages that matter most, in your voice, with every claim checked against what you can prove.
What you get: web and landing pages, plus the campaign and email copy that points people to them.
Email me about thisWhat I'd do: set up ChatGPT, Claude or Gemini with your voice, your facts and your rules, then run a workshop so people know when to use it and when not to.
What you get: ready-made set-ups for each tool, a prompt library for your real jobs, a plain-English AI policy, and a hands-on workshop.
Email me about thisWhat I'd do: join the team from the brief to the strategy, and write it up so the creative team can run with it.
What you get: the insight, the positioning and the comms strategy, written down properly rather than left in a deck.
Email me about thisWhat I'd do: build a voice pack for each client, from their real copy, with ready-to-paste set-ups for ChatGPT and Claude.
What you get: a Client Brand Brain for each brand. £99 a brand, and you can see a full sample first.
See Client Brand BrainWhat I'd do: run hands-on workshops for each role, set up the tools, and agree a plain-English AI policy you can show clients.
What you get: trained people, shared set-ups, and an AI Workflow Kit for each role to keep using afterwards.
Email me about thisWhat I'd do: write it, or edit what you have, in your client's voice, with every claim checked before it goes out.
What you get: finished copy for web, campaign, email or product, ready to present.
Email me about thisMore than twenty years in global creative agencies and beyond, working with major global brands. Television, teaching, games, beer, books and placemaking. The thread through all of it is working out what to say, and saying it well.
Liverpool
Production graphic designer at Mersey Television, on Brookside, Hollyoaks and Grange Hill. Where I learned to make things clear on a deadline that doesn't move.
Prague, 2006
Moved to Prague. Lectured in graphic design and interactive media at Prague College, and worked with many of the city's advertising and creative agencies.
Prague
Marketing Delivery Manager for the Disney Mobile Games Studio, part of the Walt Disney Internet Group. Based in Prague, reporting to London, and working with Disney's web team in Budapest.
Prague, 2017
Lead digital and brand strategist at Mustard. Two years leading digital and brand strategy for Pilsner Urquell, and supporting Gambrinus, Kozel and Radegast, with work for markets from Seoul and Hong Kong to Poland and Germany.
2021
Wrote Social Media and the Seven Deadly Sins. For every vice, there is a virtue. Then talked about it on stage at Hamburg's Reeperbahn Festival Conference, over Zoom.
The Wirral, 2023
Back in the UK for good, and set up InkByte.
2024
Wrote MEME POWER, on meme culture and what it does to politics, conflict and pop culture.
New Brighton
Founded a community interest company working on placemaking, creative arts, regeneration and the visitor economy. Highly Commended for Best Creative Business at the Merseyside Independent Business Awards 2026. hellonewbrighton.com
Now
For brands and agencies who want to sound like themselves, and want AI to help rather than flatten them.
Strategy is easier to trust when you can see it working. A few things I've built lately.
Hello New BrightonFive free apps for one seaside town, built pro bono for New Brighton Creative Futures.
Bössman.liveThe UK kebab index. More than 10,000 shops, who's open and their hygiene ratings.
Is It Kicking Off?The UK Aggravation Threat Index. Satire, on a live gauge.“I think it’s an absolute masterpiece.” Rory Sutherland, OgilvySome of the method, packaged. Built with AI, checked by a person.
A voice pack that makes ChatGPT and Claude write like one specific brand: voice sheet, banned phrases, before-and-after examples and ready-to-paste set-ups. £99 a brand. We aim to deliver within 48 working hours of a complete brief.
Prompts, an assistant set-up and templates for the jobs that fill an agency role's week. Works in a ChatGPT Project, Claude Project or Gemini Gem.
A free newsletter from InkByte. Short, practical notes on getting ChatGPT, Claude and Gemini to write like a real brand, for anyone who writes for a living. No hype, and no daily emails.
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Email me what you're working on and where you're stuck. I'll tell you straight whether I can help, and how.
INKBYTE 
